MITE 2025: Highlighting Innovations

From augmented reality to unique mobility solutions, this year’s Macao International Travel Expo (MITE) emphasized innovation through its dedicated space for edutourism—a blend of travel and learning—along with unique features spotlighting the connection between tourism and technology.

EduTourism Hive

At MITE 2025, the EduTourism Hive has expanded significantly from previous years, showcasing an impressive range of ideas. Partnerships among academic institutions, museums, and the Macao Government Tourism Office (MGTO) captivated attendees, particularly with the interactive demonstrations of augmented reality (AR) and virtual reality (VR).

Benefits of AR/VR Technology

This technology proves to be particularly effective in recreating destinations as they once were. IC Art, a local provider, offered guests a virtual tour of the iconic Ruins of St Paul, reconstructing its historical beauty as Mater Dei Church. Recent exhibitions have demonstrated AR/VR’s potential to promote sustainable tourism by allowing safer engagement with endangered attractions.

AR/VR Technology

Next-Gen Transportation Solutions

Another innovation showcased involves electric transportation, highlighted by a prototype of a personal flying vehicle designed for urban mobility. This electric solution promises a smaller carbon footprint compared to traditional vehicles, offering a sustainable alternative to the taxing traffic congestion faced worldwide.

Electric Transportation

AI Hosts and Translation Technology

Notably, the event’s opening ceremony featured two humanoid AI anchors, providing simultaneous translations of the speeches delivered in Mandarin. While the translations were understandably imperfect, this introduction marked a thrilling beginning for an evolving industry at the forefront of technological advancement.

MITE 2025 confidently illustrates the future of tourism, blending technology with tradition and educating visitors through immersive experiences.