The Singapore Tourism Board (STB) and AirAsia MOVE signed a strategic partnership on Thursday, 17th April.

This agreement, formalized with a Letter of Cooperation, aims to enhance travel experiences for visitors to Singapore, targeting key Southeast Asian markets such as Malaysia and Thailand.

Malaysian and Thai travelers looking for quick weekend getaways will benefit from attractive deals offered by AirAsia MOVE, which include flights, hotel stays, and local events, allowing for well-rounded holiday planning.

The STB will also collaborate with AirAsia MOVE to improve the travel experience for Muslim travelers and promote the variety of Muslim-friendly options available in Singapore.

Honouring a Shared Commitment

At the core of this partnership is a mutual commitment to utilize data insights, technology, and content to create more seamless, personalized, and engaging travel experiences. A joint campaign set to launch in the upcoming third quarter will highlight Singapore’s diverse attractions and increase its visibility among regional travelers.

Juliana Kua stated, “Southeast Asian travelers have diverse needs and interests, and many are familiar with Singapore. To encourage them to return or explore more, we require a more personalized and data-driven approach. We are excited to partner with AirAsia MOVE and leverage their insights to enhance experiences and help visitors maximize their time in Singapore.”

Nadia Omer reinforced this partnership, saying, “Our collaboration with the Singapore Tourism Board emphasizes AirAsia MOVE’s dedication to fostering regional travel growth through innovation and strategic partnerships. By utilizing our digital ecosystem and consumer insights, we will enhance user engagement and streamline travel planning to Singapore, unlocking new opportunities in key markets and providing significant value to travelers and tourism stakeholders alike.”

Partners in Transformation

The STB and AirAsia MOVE’s collaboration seeks to revolutionize how visitors discover and enjoy Singapore. Travelers will receive tailored recommendations for attractions and activities, powered by combined insights from both entities. This initiative aims to showcase exciting events and unique local experiences, ensuring there’s always something new for both first-time and repeat visitors to discover. Furthermore, visitors will have access to the latest information about events and activities in Singapore via AirAsia MOVE.