IDeaS Unveils Next-Gen Marketing Tool Spotlight
IDeaS introduces Spotlight, a demand intelligence solution designed to enhance marketing strategies for hotels.
IDeaS Unveils Next-Gen Marketing Tool Spotlight
IDeaS, known for its advanced hospitality-centric statistical analysis solutions, is excited to announce its new product, Spotlight, a groundbreaking demand intelligence tool. This innovative solution enables marketers to identify and create the right demand at opportune moments.
Spotlight aids both individual properties and broader portfolios in recognizing and leveraging high-value marketing tactics through the power of advanced analytics and artificial intelligence. Combining IDeaS’ robust demand forecasting and price sensitivity features, this tool assists hoteliers in maximizing their marketing budget for optimal revenue impact.
Timely Enhancement
With the rise in marketing costs and challenging economic conditions, hotel marketers must effectively convert every dollar into tangible growth. Spotlight integrates unparalleled forecasting capabilities, equipping marketers to refine their expenditure and synchronize their commercial strategies, thus delivering a vital edge in a competitive landscape.
According to Mike Chuma, Vice President of Global Marketing at IDeaS: “Our past solutions have long been recognized as fundamental for predicting future demand. Spotlight allows hotel marketers to harness a state-of-the-art, demand-driven forecast to drive their marketing efforts. It acts as a performance intelligence tool tailored for marketers, enabling a seamless transition from the forecast to actionable insights swiftly and at unprecedented scales.”
Sanjay Nagalia, Co-Founder and CTO, emphasized: “There’s tremendous potential for hospitality entities that can bridge forecast data with tactical execution. IDeaS is dedicated to offering pioneering tools that enhance the profitability and efficacy of commercial teams, and Spotlight embodies this commitment.”
Benefits of Spotlight
Key features of IDeaS Spotlight include:
- Forecast Data to Action: A focused dashboard that highlights high-revenue periods, facilitating timely and impactful marketing initiatives.
- Boost Conversion: Utilize price sensitivity insights to drive guest behavior.
- Reactive Foresight: Access insights into future opportunities rapidly, thanks to the advanced engine of IDeaS G3 RMS, which allows teams to precisely adjust their strategies.
- Foster Collaboration: Improve communication between marketing and revenue management through intuitive workflows, ensuring no revenue opportunity is missed.
