SK Hotels is advancing its footprint in Thailand with plans for numerous new properties, including several in Bangkok and notable destinations around the country. Scott Walton, Managing Director, elaborates on the growth strategy and how innovation plays a pivotal role in their operations.

Current Property Portfolio

Walton describes SK Hotels as a collaboration between Siamese Asset, a public developer in Bangkok, and Kew Green Hotels from the UK. This partnership was inspired by Kew Green’s operational efficiency, which led to the establishment of SK Hotels in Bangkok.

TDM Editor: Can you provide a snapshot of SK Hotels’ current portfolio and planned growth?

Scott Walton: Since the pandemic, we have opened multiple hotels in Bangkok that have shown robust performance as traveler demand rebounds. We plan to introduce Crowne Plaza Bangkok Rama 9 and Cassia by Banyan Group soon, with properties in tourist hotspots including Hua Hin, Pattaya, and Phuket in our pipeline.

The Role of Innovation

Walton emphasizes the significance of innovation, especially in adapting to technological advancements that enhance guest experiences and operational efficiency. For example, AI is utilized not to replace staff but to augment their performance, allowing them to focus on creativity.

TDM: Can you elaborate on how innovation impacts your hotel operations?

Scott Walton: We leverage AI for tasks like menu revisions at TRIBE Living, simplifying procurement and enhancing the overall guest experience.

Focus on Wellness and Culinary Arts

The hotels emphasize sustainability and local culinary trends, fostering an experience that aligns with guest preferences.

Scott Walton: We aim to create innovative dining experiences while ensuring wellness is integrated into guest offerings, making them accessible and relevant to all.

By continuing to adapt to the changing landscape of the hospitality industry, SK Hotels seeks to maintain its relevance and optimize guest satisfaction amid the evolving travel demand.