Agoda unveiled the fourth installment of its Eco Deals programme at the recently concluded ASEAN Tourism Forum in Malaysia.

This new initiative further strengthens Agoda’s ongoing partnership with the World Wide Fund for Nature (WWF).

Aligned with the forum’s theme Unity in Motion: Shaping ASEAN’s Tourism Tomorrow, the initiative aims to safeguard wildlife and protect critical habitats across Asia.

Under the Eco Deals initiative, Agoda pledges to donate USD 1 to WWF for every booking made at participating hotels.

Agoda has set an ambitious donation target of USD 1.5 million for 2025, exceeding last year’s goal of USD 1 million.

The programme will also expand beyond Southeast Asian nations to include Japan and Korea, reaching a total of 10 markets.

What will the funds be used for?

Funds raised will support various conservation projects, including:

• Japan: Wetland restoration
• Korea: Spoonbill protection
• Malaysia: Tiger conservation
• Philippines: Whale shark protection
• Thailand: Elephant conservation
• Vietnam: Saola protection
• Indonesia: Ecosystem restoration
• Laos PDR: Urban wetland development
• Cambodia: Ranger support

Bookings made under this program will be open from January 20 to December 19, 2025.

Making a Positive Impact

Through Eco Deals, participating hotels offer discounts of up to 15% while gaining visibility on Agoda’s platforms, including social media and promotional materials. Agoda’s website features dedicated landing pages for a seamless booking experience for environmentally conscious travelers.

Agoda Chief Commercial Officer, Damien Pfirsch, stated: “Eco Deals 2025 represents our commitment to preserving Asia’s natural beauty while ensuring affordable travel for future generations. By expanding our impact to 10 markets and launching the Sustainable Tourism Impact Fund, we’re creating meaningful opportunities for hotels and businesses to contribute to sustainability.”