Travel Marketing

Vio’s data indicates that Canadian bookings for US travel have decreased notably by 16% since the election results were released in November 2024. Following the announcement of the results, demand saw a dip, and it continued to fluctuate before plunging again in March 2025, marked by a staggering drop of 29%, influenced by the ongoing US-Canada trade tensions.

Travel Demand Stats

The situation appears to echo for travelers from Mexico, who also demonstrated an interest in traveling to the US, with demand hitting a low of 33% right after the election outcomes were known. While there was a slight uptick in February 2025, the overall interest has been muted amid tightening immigration rhetoric.

In conclusion, the shifting dynamics in travel demand are reflective of broader political circumstances that continue to shape the US hospitality landscape.