Z Hotels Hands Revenue Management to Jon Siberry of SDK Consulting

Z Hotels has appointed Jon Siberry from SDK Consulting to lead its revenue management strategy, contributing significantly to their commercial growth.

SDK Consulting, specializing in hotel commercial strategies, will oversee the revenue and distribution departments of Z Hotels, which operates a portfolio of 14 properties. Jon Siberry began his role in March 2025, aiming to innovate their distribution and revenue management processes.

“Z Hotels is a great brand with huge potential, especially with the Leicester Square site opening this year,” said Jon Siberry, CEO and founder of SDK Consulting.
“We look forward to expanding their distribution network and enhancing the pricing strategy to continually make them an attractive choice for business and leisure travelers.”
“Z Hotels is a great brand with huge potential, especially with the Leicester Square site opening this year.”
“We look forward to expanding their distribution network and enhancing the price strategy to continually make them an attractive choice for business and leisure travelers.”

Bev King, Founder and CEO of Z Hotels, expressed confidence in Jon’s leadership, stating, “We need to be primed to grab market opportunities. Under Jon’s direction and guidance, we are confident that our revenue strategies will thrive to support further growth.”

Jon Siberry has over 30 years of experience within the hospitality industry, covering various domains including Rooms and Food & Beverage management. His qualifications include a degree in Hotel Management, and he has built a successful consultancy business since 2004, enhancing hotel revenue strategies globally.