Ant International’s WorldFirst has unveiled the World Card, a virtual card solution supported by Mastercard, aimed at simplifying payments for small and medium enterprises (SMEs) in the global marketplace. This product aims to enhance operational efficiency and reduce costs, thereby allowing SMEs to participate actively in the burgeoning e-commerce sector, projected to reach a staggering US$12.9 trillion by 2032 with a CAGR of 13.65%.
The World Card offers several features curated explicitly for SMEs:
- Global reach: Enable payments in over 150 currencies internationally, without foreign exchange fees for 15 major currencies.
- Enhanced Security: Adheres to the highest PCI DSS standards with robust fraud protection measures.
- Efficient Management: Offers centralized tracking and control through its dashboard, allowing the creation of multiple cards for various expenses.
- Incentives: Cashback rewards are available on eligible transactions, promoting cost savings.
The card will roll out in several significant markets, including Asia and Europe, in 2025, with features to support Apple Pay and Google Pay coming soon.
Prominent SMEs like Annabella Patisserie have already begun to reap the rewards: “Thanks to the World Account and World Card, we can improve our operational efficiencies and focus on enhancing product quality and customer satisfaction,” says Annabella Sonwelly, founder of Annabella Patisserie Macarons.
Jane Prokop of Mastercard emphasized the card’s role in fostering business growth, stating, “The World Card provides a smarter way for ambitious businesses to manage their expenditures while facilitating their global growth.”
Clara Shi added: “We are committed to developing innovative solutions that empower SMEs to thrive in today’s digital economy.”
