In a significant move aimed at uplifting small and medium-sized enterprises (SMEs) within the global travel industry, the World Travel & Tourism Council (WTTC) has unveiled the Together in Travel SME initiative, welcoming VFS Global as a founding partner. WTTC stands as the sole global body that represents the private sector of travel and tourism across its diverse industries.
VFS Global draws from over two decades of experience in technological innovation and market growth, positioning itself to share insights with a more extensive network of travel enterprises. This initiative is designed to empower SMEs, enabling them to succeed in a continually changing travel landscape.
Creating a More Resilient Tourism Sector
Julia Simpson, WTTC’s President & CEO, remarked:
“Welcoming VFS Global as a founding partner of Together in Travel is a pleasure. Their vast expertise and global reach are essential to empowering SMEs with the tools and opportunities they require to thrive. By collaborating, we aim to cultivate a more resilient and inclusive Travel & Tourism sector, ensuring diverse businesses can prosper in the international market. We are also thrilled to appoint Andrea Grisdale as Vice Chair, whose extensive experience in crafting luxury travel will be invaluable for this initiative.”
VFS Global advocates for collaboration with local businesses, particularly those owned by women or representing indigenous communities, enriching its supply chain and fostering inclusive economic growth.
Driving Economic Impact for SMEs
Zubin Karkaria, Founder and CEO of VFS Global, expressed:
“Having collaborated closely with WTTC since joining its Executive Committee in 2023, I have observed their transformative drive to expand member opportunities. The Together in Travel initiative aims to empower SMEs by providing access to global markets, investment, specialized training, digital transformation tools, and sustainable business practices. Our commitment as a founding partner reinforces our dedication to supporting inclusive growth in the travel sector, which significantly contributes to the global economy.”
As a founding partner of Together in Travel, VFS Global reiterates its commitment to enabling SMEs worldwide, allowing them to flourish and enhance their contributions to socio-economic development globally.
The WTTC also announced Andrea Grisdale, Founder and CEO of IC Bellagio, as Vice Chair of the Together in Travel initiative. With 25 years dedicated to crafting bespoke travel experiences, Andrea will guide the initiative towards promoting inclusivity, resilience, and sustainability within the travel industry.
Matthew Upchurch, Vice Chair, Chairman & CEO of Virtuoso, remarked:
“The Together in Travel initiative, which I proudly lead in my WTTC capacity, signifies a transformative step in supporting crucial SMEs. Collaborating with a distinguished group of founding partners, we are equipping these firms with the necessary resources and tools to thrive in a dynamic market.”
Andrea Grisdale also stated:
“I’m honored to serve as the Vice Chair of the Together in Travel initiative. This program offers a robust opportunity to empower SMEs in the travel sector, equipping them with the resources they need to navigate the industry’s evolving challenges. By promoting inclusivity and sustainability, we aim to shape a more adaptable and vibrant future for global travel. Together, we are paving the way for growth and positive change throughout the travel ecosystem.”
VFS Global will actively support SMEs across its expansive network in over 150 countries, acknowledging their vital role in driving innovation and sustainable development within the travel and tourism sector.
The Together in Travel initiative will provide SMEs with essential resources, including:
- Access to global markets and investment opportunities
- Specialized training programs
- Digital transformation tools
- Frameworks for sustainable business practices
The partnership harnesses diverse expertise from the travel and hospitality sectors, with contributions from Accor, Red Carnation Hotels, MSC Cruises, Virtuoso, Hilton, and Abercrombie & Kent Group offering extensive luxury travel knowledge, while Microsoft and Trip.com introduce cutting-edge technological innovations to enhance travelers’ experiences. OMRAN and Diriyah Gate contribute significant insights into destination development, while VFS Global and FINN Partners enhance the ecosystem with visa services and marketing communications support.
This collaboration marks a substantial advancement towards creating a more inclusive, innovative, and sustainable future for global travel and tourism.
