Pernod Ricard is once again championing its hallmark responsible drinking initiative, Drink More Water, in Bangkok during the upcoming Songkran festivities from April 12-15, 2025. This second installment aims to foster responsible alcohol usage by promoting moderation and mitigating binge drinking.
A Fresh, Local Twist on ‘Drink More Water’
This year’s campaign innovatively combines cultural elements, offering hydration in a fun and engaging manner with hydration stations reminiscent of local bus stops. Festival-goers at popular spots in Bangkok such as Silom Complex, Siam CentralWorld, and Donki Thonglor can enjoy complimentary popsicles and water bottles while taking a much-needed break from the festivities.
Where and How to Participate
Festival-goers can visit hydration stations at:
- Silom Complex | April 12 to 15, 2025 | 11:00 AM – 2:00 AM ICT
- Siam CentralWorld | April 13 to 15, 2025 | 5:00 PM – 2:00 AM ICT
- Donki Thonglor | April 13 to 15, 2025 | 5:00 PM – 2:00 AM ICT
To receive a free popsicle, participants can follow the Drink More Water Instagram account, snap a fun photo at any hydration station, and share it on their public Instagram profile.
“Songkran is Thailand’s most cherished holiday, and at Pernod Ricard, we’re focused on guiding consumers in making wise drinking choices during this joyful time,” remarked Patrick Castanier. “This year, we want to reimagine hydration and encourage everyone to remain mindful.”
This campaign embodies Pernod Ricard’s global strategy for sustainability and responsibility which has expanded since its launch in 2021, aiming to reach millions across the Asia-Pacific region.
Encouraging responsible drinking, Pernod Ricard emphasizes that true conviviality can only thrive without excess, urging all revelers to prioritize mindful drinking as they celebrate this remarkable holiday.
