As we approach Easter 2025, expectations among Spanish tourism entrepreneurs are notably optimistic. According to a report released by Exceltur, the Alliance for Excellence in Tourism, a growth of 5.3% in sales and 5.6% in results is anticipated compared to the same period in 2024, despite the uncertain international context affecting demand.

These positive forecasts encompass all subsectors of the tourism industry, including urban’s, coastal beach destinations, as well as inland and mountain resorts. While around 74.9% of entrepreneurs acknowledge that changes in the global context may impact short-term, the outlook for the second quarter of 2025 remains encouraging, with a projected sales increase of 5.2%, driven by favorable Easter travel and a rebound in domestic travel during the spring.

Passenger transport and vehicle rental companies lead growth expectations, with anticipated increases of 7.8% and 8.5%, respectively. Travel agencies are also optimistic, forecasting a projected growth of 7.6%. Meanwhile, hotels expect a more modest rise, with 4.4% in urban establishments and 4.1% in coastal hotels.

Spanish tourist destinations also present a diverse picture. The Basque Country (+6.9%) and Madrid (+6.7%) top expectations due to their cultural offerings and strong connectivity. Along the coast, Valencia (+5.6%), Murcia (+4.6%), the Canary Islands (+4.6%), and the Balearic Islands (+4.5%) are benefitting from both national and European demand.

Andalusia (+4.1%) and Catalonia (+3.9%) show good projections, albeit with caution regarding their more international urban destinations. In the north, Asturias (+6.6%) and Cantabria (+5.1%) stand out, while Galicia (+1.3%) maintains more moderate expectations after years of sustained growth.

Inland, La Rioja (+5.8%) and Navarra (+5.0%) benefit from local tourism and the repositioning of products, followed by Aragon (+4.9%) and Castile and León (+3.8%).

In summary, the spring tourist season of 2025 is set to be dynamic and positive, reflecting the sector’s resilience in the face of global challenges. Growth expectations indicate a recovery and ongoing appeal of Spain as a tourist destination.