Traveloka Unveils Top Thai Destinations for Songkran 2025

With the Songkran festival just around the corner, Traveloka, a leading online travel platform in Southeast Asia, reveals its data on the most sought-after Thai destinations for the holiday. 

Highlights

• Bangkok retains its title as the most searched destination, embodying the vibrant spirit of Songkran.
• Emerging destinations like Chumphon, Nakhon Phanom, and Loei are garnering increasing interest, showcasing the evolving preferences of Thai travelers.

According to the Tourism Authority of Thailand (TAT), the upcoming Songkran festivities might generate up to 26.5 billion baht in tourism income, attracting both international visitors (approximately 476,000) and 4.4 million domestic travelers. This indicates a year-on-year growth of 7% in international tourists and 9% domestically.

Traveloka’s Take

Caesar Indra, President of Traveloka, commented:

“Thai travelers today are more intentional about how they experience Songkran, blending tradition with curated experiences. As demand for personalized and flexible travel rises, we strive to offer our users seamless travel solutions.”

Top Five Destinations for Songkran 2025

1. Bangkok - Celebrated for its righteous Songkran events and the upcoming Siam Songkran Music Festival.
2. Chiang Mai - Known for its cultural fusion of Lanna traditions and lively celebrations.
3. Chonburi - Hosts the extended Wan Lai Festival, offering unique festivities.
4. Phuket - Combines beach fun with spiritual practices during the celebrations.
5. Hatyai - Offers vibrant festivities and water battles in Central Festival Hatyai.

Emerging Destinations

Traveloka’s insights reveal that Thai travelers are increasingly venturing towards lesser-known locales such as Chumphon, Nakhon Phanom, Sakon Nakhon, Loei, and Nan. These destinations provide serene and authentic experiences centered around nature and local cultures.

This shift also influences accommodation preferences, with travelers leaning towards a mix of hotels, resorts, and hostels to cater to varied tastes during the festive season.