The Little Things, a prominent pop culture retail outlet in the Middle East, is thrilled to commemorate its 10th anniversary at the Middle East Film & Comic Con (MEFCC 2025), the region’s largest pop culture festival!

This celebration invites fans to enjoy a weekend filled with films, television, anime, comics, and gaming in the UAE, uniting diverse fandoms, artists, cosplayers, and collectors at the ADNEC Centre from April 18-20. Known for its unique collectibles and gaming merchandise, The Little Things is preparing for an exceptional presentation at this year’s event.

The Little Things

The festival presents an opportunity for The Little Things to showcase its commitment to community engagement. Over the years, they have fostered a deep relationship with pop culture fans, providing a platform to celebrate what they cherish most. In its 10th MEFCC appearance, the store will introduce major collaborations and exclusive collections from well-known brands such as Friends, POP MART, Bandai Namco, and Good Smile Company. Visitors can expect diverse collectibles including action figures, plushies, and much more, along with meetings with stars like Emily Rudd (Nami from One Piece), Hideo Ishikawa (Itachi from Naruto), and Daiki Yamashita (Izuku Midoriya from My Hero Academia).

Cosplay Parade

Continuing a cherished tradition, The Little Things will also host the Cosplay Parade for the second consecutive year. The parade will commencing from their booth, bringing beloved characters to life with uplifting pop culture music energizing attendees. Participants will receive banners and flags and the parade will conclude with a festive mini-party.

In anticipation of the event, Hassan Tamimi, the CEO of The Little Things, expressed, “We are thrilled to return to Middle East Film and Comic Con 2025 for the tenth year, presenting an even greater experience for anime fans and pop culture enthusiasts. Our involvement goes beyond mere merchandise, focusing on creating a safe and enjoyable environment for fans to celebrate their passions. We’re preparing for monumental surprises at MEFCC 2025!”

The Booth at MEFCC

Reflecting on last year’s achievements, The Little Things delighted patrons with surprise giveaways and exclusive launches, such as the One Piece Funko Pop! Shanks. This year promises even greater adventures, including unique workshops and exciting performances.

Don’t miss this unparalleled celebration of anime, gaming, and pop culture at MEFCC 2025 with The Little Things!