Young India’s millennials and GenZ significantly drive the growth of outbound travel in India. Recognizing this trend, Thomas Cook (India) Limited has appointed the popular Bollywood actor Kartik Aaryan as its new Brand Ambassador to promote their recently launched Borderless Travel Card.
Kartik, known for his vibrant personality and deep connection with the youth, is seen as the perfect face for this initiative. This partnership aims to tap into the young travel demographic, which prioritizes travel in their spending habits.
The campaign will promote the Borderless Travel Card, designed for a smooth and secure travel experience across various currencies. The advertisement will depict relatable travel challenges faced by Indian travelers and showcase Kartik introducing the advantages of using the travel card.
Deepesh Varma, Executive Vice President at Thomas Cook stated, “We are optimistic about our prepaid card business, following the successful launch of products like Study Buddy for students. Collaborating with Kartik reflects our strategic approach to engage Young India effectively.”
Kartik expressed his enthusiasm for the collaboration, stating, “I am thrilled to work with Thomas Cook, a brand known for innovation in travel. The Borderless Travel Card simplifies the forex experience for young travelers, addressing the common struggles faced abroad.”
