Projected 26.5 Billion Baht Revenue from Songkran 2025 Celebration: TAT
Events/Travel

Projected 26.5 Billion Baht Revenue from Songkran 2025 Celebration: TAT

The upcoming Maha Songkran World Water Festival is expected to boost tourism revenue significantly, showcasing Thailand's cultural heritage.

Overview of Maha Songkran World Water Festival 2025

The Tourism Authority of Thailand (TAT) is preparing for the Maha Songkran World Water Festival 2025 set from April 11-15 in Bangkok’s Sanam Luang. This event is a key part of Thailand’s New Year celebrations and aims to promote tourism while showcasing Thailand’s cultural richness.

Festival Highlights

  • Vice Minister Jakkaphon Tangsutthitham emphasizes Songkran as a symbol of Thai identity, aiming for international exposure to Thailand’s hidden gems.
  • The festival is recognized by UNESCO and is expected to position Thailand among the top ten global festival destinations.

What to Expect

The festival will feature:

  • Parades: A Maha Songkran Parade with themed processions.
  • Interactive zones: 5 distinct Songkran experience zones, including food and crafts from all five regions of Thailand.
  • Nightly performances: Featured artists include Bodyslam, Polycat, and Jeff Satur.
  • Safety measures: Continuous support from the Tourist Police in multiple languages.

Economic Impact

It is projected that the festival will generate over 26.5 billion Baht in tourism revenue, with expectations of approximately 476,000 international arrivals contributing to this figure.

For further details and updates, please stay connected through TAT’s official platforms.

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