The Tourism Authority of Thailand (TAT) has entered into a strategic three-year partnership with Expedia Group to accelerate quality and sustainable tourism growth across the country.
Thapanee Kiatphaibool, TAT Governor, stated: “We are excited to embark on this journey with Expedia Group, a long-standing partner, and work together to develop an equitable and sustainable business environment for Thailand’s tourism. Expedia Group’s innovative technology and our combined tourism initiatives will strengthen our engagement with travellers and increase destination mindshare, which will in turn drive visitor arrivals and spending.”
This collaboration supports TAT’s vision of making Thailand a leading global tourism hub, fostering high-value, sustainable growth for both the economy and local communities. Over the next three years, TAT and Expedia Group will focus on three key aspects:
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Attracting high-value international travellers through Expedia Group’s global platform.
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Employing data-sharing for strategic development using Expedia Group’s insights on demand trends, traveller preferences, and market analysis for enhanced tourism planning.
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Promoting tourism in secondary provinces to ensure a more equitable distribution of visitor spending across the country.
“Thailand is an important destination for Expedia Group, and we are pleased to continue working together with TAT to develop a strong, democratised tourism industry through a multi-year commitment, benefiting the people of Thailand directly,” stated Greg Schulze. “This partnership allows us to leverage our industry-leading travel media network backed by our robust first-party data to bring the world to Thailand.”
As the Thai tourism sector grows, both TAT and Expedia Group are committed to ensuring this development is inclusive and sustainable, empowering local communities and preserving the nation’s rich cultural heritage.
