AirAsia MOVE Report Unveils Generational Travel Trends for Songkran

Brief Overview
The AirAsia MOVE report offers valuable insights into the travel tendencies of various generations during the Songkran festival in Thailand.

• Main Findings:

  • The report highlights a clear contrast in booking habits between Generation Z and Baby Boomers.
  • Gen Z Travelers:
    • Prefer mobile-friendly, last-minute plans and prioritize experiences.
    • Around 80% use smartphones for bookings and about 20% favor solo adventures over guided tours.
    • Popular destinations include Chiang Mai for domestics and Osaka for international travels.

• Baby Boomers:

  • Favor well-planned itineraries, cultural experiences, and luxury accommodations.
  • More than 50% book at least three weeks in advance, seeking 4- to 5-star establishments.
  • Kyoto and Hoi An are preferred overseas destinations.

• Booking Preferences:

  • Gen Z seeks proximity to attractions with a 45% higher likelihood than Boomers.
  • Boomers favor tranquil stays with high-quality service, demonstrating distinct priorities and travel styles reflective of their lifestyles.