The Government of Arunachal Pradesh announces the official launch of its new tourism policy, a strategic initiative aimed at establishing the state as a preferred destination for both domestic and international travelers.

Launch Details
Alongside this groundbreaking policy, Arunachal Pradesh Tourism has revealed a new logo, symbolizing a transformative shift in the way the state perceives and promotes travel experiences.

Minister’s Statement
Addressing a press conference in New Delhi, Minister Pasang Dorjee Sona stated, “The prime focus of our new tourism policy is to position Arunachal Pradesh as a world-class tourism destination, preserving its pristine landscapes, rich tribal culture, and unique biodiversity while promoting sustainable tourism and community empowerment.”

Translation: The key goal of our new tourism strategy is to make Arunachal Pradesh a globally recognized travel spot while maintaining natural beauty and cultural heritage.

The new policy emphasizes experiential tourism with focuses on various sectors such as Farm Tourism, Wine Tourism, Wellness Tourism, and more.

To support this initiative, the government will prioritize capacity building and skill development to create an inclusive workforce.

A multi-pronged promotional strategy will be implemented to enhance visibility for Arunachal Pradesh as a key tourist destination.