Virgin Voyages Reports Significant Growth

Virgin Voyages, Richard Branson’s adult-only cruise brand, celebrated a noteworthy 45% increase in revenue globally and a 30% rise in the UK during a record trading season. This success stems from their most effective wave season yet, achieving a 34% increase in bookings. Their longer itineraries, ranging from 8 to 14 nights, have also attracted a more than 50% increase in bookings, showcasing strong consumer interest for extended voyages.

Virgin Voyages Celebration

Nirmal Saverimuttu, CEO of Virgin Voyages, emphasized the brand’s growth due to the dedicated support of travel advisors who appreciate the premium kid-free experience offered by their cruises. Saverimuttu stated:

“These outstanding results show the incredible momentum our brand has built – driven by our Travel Advisors who recognise that our kid-free, award-winning experience offers a true premium alternative in the industry.”

The cruise line continues to attract a remarkable new audience, with 60% repeat customers on certain voyages. As demand for kid-free vacations surges, Virgin Voyages positions itself as the premier choice for adults seeking exclusive travel experiences.

Upcoming Innovations

Excitement builds as Virgin Voyages prepares for the debut of its new ship, Brilliant Lady, set to sail in September 2025, alongside innovations in dining, entertainment, and travel itineraries.

Brilliant Lady

In summary, Virgin Voyages is redefining the cruising experience with its commitment to luxury and personalized travel, marked by the most enthusiastic season to date.