Accor Reports Record Growth in 2024, Aiming for Ambitious Expansion in 2025
Accor has detailed its impressive growth in 2024, including numerous hotel openings and expansion plans for the coming year.
Accor Reports Record Growth in 2024
Accor has shared a comprehensive overview of its hotel openings and future expansion plans. In 2024, the company opened 293 hotels and added 50,000 new rooms to its portfolio.
Key Highlights
- Accor’s network now includes over 5,680 hotels, with 1,381 properties and 233,000 rooms yet to be launched in the pipeline.
- Significant growth was realized in the Middle East and Asia Pacific markets, with plans to focus 60% of new openings in these regions in 2025.
Strength in Brand Portfolio
Accor’s strategy for growth includes enhancing their Premium, Midscale & Economy (PM&E) division with established brands like Pullman, Novotel, and ibis. The robustness of this segment is evident with many notable openings planned for 2025.
Luxury & Lifestyle Growth
The luxury segment continues to expand, with luxury hotel signings up by 150% since 2019. Notable luxury openings in the last year include the Raffles Sentosa in Singapore and the Fairmont Breakers in California.
Future Prospects
Accor is set to drive further growth in 2025 by focusing on innovation and expanding its footprint in emerging markets. This entails a lineup of new openings catering to evolving consumer preferences and sustainability awareness in travel.
