Michael Goh, president of both StarCruises and Dream Cruises, aims to cater to diverse traveler experiences.

Goh stated after the dual launch on March 26:

“Over the past two and a half years, we’ve carried over two billion passengers throughout our deployments. So we think it’s now time for us to actually have a different branding for our mid-sized ship, as well as for a larger vessel.”

This decision serves to introduce affordable travel options under one brand and luxury cruises under another.

The Background

Previously, these cruise lines operated under Resorts World Cruises.

Goh mentioned:

“When we started Resorts World Cruises two and a half years ago, we felt that using the Resorts World brand was the most relevant. So we went with that.”

The pandemic shifted traveler preferences towards family-centric trips and a growing interest in luxury travel, prompting the necessity for two distinct brands.

StarCruises: Reviving a Renowned Asian Brand

The historical Star Cruises revolutionized the 1990s cruise experience in Asia and now returns to provide intimate travel experiences.

As Goh describes:

“We’re going back to StarCruises, because it’s legendary. I’ve been with the company for 26 years, and I’ve seen how the brand still goes deeply into people’s minds. So, we feel that this new legendary brand will continue to resonate with them.”

Dream Cruises: The New Standard in Luxury

Conversely, Dream Cruises aims to elevate luxury standards with its flagship, the stunning Genting Dream, accommodating over 3,000 guests per sailing. This luxurious vessel is stationed in Singapore throughout the year, offering unparalleled journeys across Asia and beyond.