Indian weddings are known for their rich blend of tradition, culture, and modern elegance. The Radisson Hotel Group (RHG) has introduced a new initiative, ‘The Art of Weddings by Radisson Hotels’, aimed at creating unforgettable, personalized wedding experiences for contemporary couples.

The launch occurred in Goa during an exclusive event that attracted RHG’s leadership and influential partners within the hospitality sector. The program presents a fresh perspective on wedding celebrations, combining modern elements with cultural heritage.

“The Art of Weddings by Radisson is intended to express each couple’s unique story, showcasing customized experiences. Whether it’s an intimate ceremony at a resort or a lavish affair in a city, RHG’s broad range of hotels guarantees that every wedding aligns with the couple’s desires.”

The concept operates on four foundational pillars: seamless celebrations, heartfelt hosting, timeless traditions, and elevated experiences. This ensures that the journey for each couple is carefully crafted. From the use of advanced digital tools for easy planning to specialized welcome kits based on cultural backgrounds, the initiative harmonizes convenience with age-old customs. An extensive network of specialists is available to provide exquisite décor, gourmet meals, and cultural rituals that represent the diverse tapestry of Indian weddings. Furthermore, collaborations with skilled artisans, planners, and performers allow for a personalized experience that transforms standard celebrations into grand, yet intimate gatherings.

“At Radisson Hotel Group, we realize that weddings are more than mere events; they are intricate journeys of familial unity intended to celebrate love, traditions, and new beginnings. Our approach, ‘The Art of Weddings by Radisson Hotels,’ embodies bespoke experiences that respect cultural legacies, while fostering modern sophistication. Our extensive portfolio across various city tiers guarantees that every couple discovers a venue that resonates with their narrative. True to our core promise, ‘Every Moment Matters,’ we are dedicated to curating remarkable experiences that intertwine time-honored traditions with contemporary flair,” said Nikhil Sharma.

‘The Art of Weddings by Radisson Hotels’ is designed to offer flexibility and personalization, ensuring every wedding is tailored to the couple’s cultural values and preferences.

With the focus on crafting memorable occasions, RHG aspires to set a new standard in the wedding sector, leveraging its extensive reach and personalized offerings to be the preferred choice for couples seeking unique celebrations.