Market Insights/Travel News
Indians Influenced by Travel Influencers, Says Amadeus Study
A recent study by Amadeus reveals that a significant number of Indian travelers are inspired to travel by influencers on social media.
1 min read
Overview
Research from Amadeus indicates that social media ads and influencers are leading sources of inspiration for Indian travelers.
Key Findings
- Travel Inspirations: 50% of Indian travelers draw inspiration from travel influencers, surpassing global averages (27% in the US, 21% in the UK).
- Willingness to Pay: 63% of hotel guests in India would pay more for desired features, on average up to 16% higher than standard rates.
- Personal Touch Preferred: 50% of travelers value personalized service in hotels, with 52% willing to share personal data for tailored offers.
- Tech Integration: 71% of business travelers favor online check-in, and 30% prefer keyless access.
Quotes
Francisco Pérez-Lozao Rüter comments, “Our goal is to help the industry deliver exceptional experiences throughout the travel journey.”
The survey emphasizes the evolving landscape of travel planning, reflecting how essential influencers and digital interactions are today for travelers in India.
