Los Angeles Tourism and Convention Board has launched its “We Love LA” campaign, showcasing the city’s diverse attractions, culinary offerings, and vibrant community.

Overview of the Campaign

The campaign features a nostalgic commercial inspired by Randy Newman’s classic song, “I Love L.A.”, aiming to invite visitors to explore the rich experiences Los Angeles has to offer.

Statement from Leadership

“The beginning of the year was incredibly challenging for the Los Angeles community, and as we look ahead to recovery, we remain committed to the 543,000 Angelenos and more than 1,000 local businesses who depend on tourism for their livelihoods,” said Adam Burke, President and CEO, Los Angeles Tourism.

Translation: The start of the year posed significant challenges for our community, and in looking forward to recovery, we continue to support the many individuals and businesses reliant on tourism.

Key Features

• The ad will be promoted across various domestic and international markets.
• It aims to enhance community recovery by encouraging travel for leisure, business, and events.
• Local Angelenos feature prominently as ambassadors, highlighting the city’s allure as a welcoming destination.

Future Events

Los Angeles is also preparing for significant upcoming events, including the 2026 NBA All-Star game and the 2028 Olympic Games, aimed at enhancing tourism momentum in the city.