To enhance its presence in India, the Singapore Tourism Board (STB), Changi Airport Group (CAG), and Sentosa Development Corporation (SDC) have initiated a year-long partnership. This is the first tripartite collaboration aimed specifically at the Indian market. The partnership runs from April 1, 2025, to March 31, 2026, and aims to increase Singapore’s brand visibility and engagement with India’s travel trade.
Key Focus Areas:
- Engagement with Influencers: The collaboration will include engaging 30 leading Indian digital content creators through the Friends of Singapore Fellowship (FOSF) program.
- Fresh Experiences: The initiative will promote unique experiences in Singapore targeting affluent Indian travelers.
Quotes from Executives:
- Juliana Kua, from STB, stated: “This partnership will help us deepen engagement with Indian travelers.”
- Lim Ching Kiat added: “Changi Airport is the most connected hub to India within Southeast Asia.”
- Michael Ma remarked on Sentosa’s ongoing appeal to Indian tourists.
Significant Year for Relations: This collaboration coincides with the 60th anniversary of diplomatic relations between India and Singapore, which STB will celebrate with exclusive deals for Indian travelers at various Singaporean retailers.
Record Participation in B2B Roadshow: The latest B2B roadshow in India saw participation from 63 exhibitors, reflecting an increasing interest in Singapore as a premier holiday destination.
