Thailand Unveils ‘Amazing Thailand Health and Beauty’ Campaign

The Tourism Authority of Thailand (TAT) has officially launched the Amazing Thailand Health and Beauty initiative. This new campaign aims to enhance Thailand’s visibility within the ASEAN health and beauty tourism sector, appealing to health-conscious travelers and promoting high-quality medical and beauty services.

The initiative is in alignment with findings from the 2024 International Tourist Behaviour Analysis Report, which indicated that 1.48% of international visitors travel to Thailand for medical and wellness services, with an average stay of 10 days and a spending of 100,259 Baht per visitor.

Three Days of Wellness

This campaign was inaugurated at a three-day consumer fair in Cambodia, showcasing leading Thai health and wellness providers. The event encouraged visitors to engage with top-tier health and beauty services through interactive activities and exclusive giveaways.

The fair was opened by Thai ambassador to Cambodia Tull Traisorat, marking 75 years of diplomatic relations between Thailand and Cambodia.

Exclusive Offers

To enhance accessibility, TAT has teamed up with VISA to provide exclusive deals for Cambodian VISA cardholders, running promotions on health services from April 1 to June 15.

Two-Pronged Strategy

The initiative’s strategy combines direct consumer engagement with partnerships across the ASEAN region, aiming to boost tourism and cultural exchange.

For further details, visit the Tourism Authority of Thailand.