AirAsia Philippines has launched a significant brand licensing partnership with American Tourister, marking a memorable milestone for travel enthusiasts. The collaboration seeks to provide stylish and functional travel gear.

This new partnership aims to elevate the travel experience, offering premium luggage options. The products from the FunSeeker Collection are now available in the Philippines, targeting the dynamic tastes of both Gen Z and Millennials.

“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal,” said Tony Fernandes, Capital A CEO. “This partnership with American Tourister marks a significant step in unlocking new growth opportunities beyond aviation.”
“This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways.”

Ricky Isla, CEO of AirAsia Philippines, expressed excitement about this new venture: “We are proud to team up with American Tourister… the launch of the FunSeeker Collection is a step forward in our mission to make travel an inclusive experience.”

With the FunSeeker Collection, travelers can embrace bold colors and unique design elements that pay homage to AirAsia’s iconic branding, including bag straps inspired by the airline’s red seat belts.