The Tourism Authority of Thailand (TAT) showcased its home country’s diverse attractions at the Outbound Travel Mart 2025 in Mumbai from January 30 to February 1.
The 24th edition of South Asia’s largest travel trade fair took place at the Jio World Convention Centre and featured over 1,600 exhibitors from more than 60 countries, attracting over 40,000 visitors.
Among the attendees were leisure and corporate travel professionals along with travel enthusiasts. This marked TAT’s 12th consecutive year participating in the Outbound Travel Mart.
An Important Market
Speaking at the event, TAT governor Thapanee Kiatphaibool said:
“India remains one of our most significant tourism markets, and we are delighted to celebrate surpassing two million Indian visitors to Thailand last year. At this year’s Outbound Travel Mart, we present our country’s rich and diverse offerings as part of the Amazing Thailand Grand Tourism and Sports Year 2025. Our goal is to inspire first-time visitors, deepen connections with Indian travellers, and highlight unmatched experiences through cultural promotion and business exchanges.”
TAT reaffirmed its commitment to expanding its presence in the Indian market by showcasing the nation’s rich culture, renowned hospitality, and a wide array of tourism offerings.
The Amazing Thailand Stand exhibited luxury getaways, family holidays, wellness retreats, and corporate incentive packages, while facilitating connections between 25 Thai tourism sellers and several Indian buyers.
Targets for the Year
With a goal of welcoming 2.3 million Indian visitors in 2025, TAT is focusing on family vacations, weddings, millennial explorers, luxury leisure, and golf tourism.
Key campaigns include Living it up in Thailand, targeting millennial travellers, and The Celebrations with Care and Inner Shine, which promotes the country as a top destination for weddings and family celebrations.
In 2024, Thailand welcomed 2,129,149 Indian visitors, a 30.74% increase from the previous year. This growth is attributed to visa exemptions for stays of up to 60 days, short direct flights from major Indian cities, and strong air connectivity, with 2.93 million seats available in 2024.
