WTTC Names Andrea Grisdale as Vice Chair for ‘Together in Travel’
To foster small business growth across the global travel ecosystem
The World Travel & Tourism Council (WTTC) has appointed Andrea Grisdale, Founder and CEO of IC Bellagio, as Vice Chair of its new initiative, Together in Travel, alongside thirteen founding partners.
This innovative program is designed to revolutionize how small and medium enterprises (SMEs) operate and thrive in the global travel industry.
Andrea Grisdale, boasting over 25 years of expertise in crafting personalized travel experiences, will spearhead the initiative’s mission to promote inclusivity, resilience, and sustainability throughout the sector.
Together in Travel Provides SMEs with Essential Resources:
- Access to global markets and investment opportunities
- Specialized training programs
- Digital transformation tools
- Frameworks for sustainable business practices
Julia Simpson, WTTC President & CEO, commented: “Small businesses are the foundation of Travel & Tourism, and Together in Travel signifies an unparalleled collaboration that will furnish SMEs with crucial tools for success in our evolving global landscape.”
She further stated, “With Andrea Grisdale’s exemplary commitment to sustainable tourism, this initiative will drive transformative growth throughout our sector.”
Matthew Upchurch, Vice Chair, Chairman & CEO of Virtuoso, expressed his enthusiasm, stating: “The ‘Together in Travel’ initiative, which I am proud to have spearheaded in my WTTC capacity, reflects a transformative endeavor to assist critical small to medium enterprises. Through partnership with distinguished founding members, we are enabling these businesses with the tools, resources, and opportunities necessary to not only survive but thrive in an increasingly complex and competitive marketplace.”
Andrea Grisdale herself shared her sentiments, stating: “I am deeply honored to take on the role of Vice Chair for the ‘Together in Travel’ initiative. This program represents a pivotal opportunity to empower small and medium enterprises within the travel sector, equipping them with the tools, resources, and support essential for success in an ever-evolving industry.”
The promising founding partners include:
- Abercrombie & Kent Group
- Accor
- Diriyah Gate
- FINN Partners
- Hilton
- Intrepid
- Microsoft
- MSC Cruises
- OMRAN
- Red Carnation Hotels
- Trip.com Group
- VFS Global
- Virtuoso
This collaboration heralds significant progress towards an inclusive, innovative, and sustainable future for global travel and tourism.
