Accor Partners with Soundtrack for Enhanced B2B Music Experience

Soundtrack Technologies, the business music streaming provider, has announced a preferred supplier agreement with Accor, one of the largest hospitality groups worldwide, featuring over 5,700 hotels and 10,000 restaurants and bars across 110 countries.

Key Benefits of the Partnership

This collaboration grants Accor access to Soundtrack’s extensive library of over 100 million songs and curated playlists cleared for commercial use, which promises streamlined deployment of music and tailored experiences for guests in all Accor brands.

“Our venues are vibrant social hubs that go beyond just providing a place to stay or eat,” said Thomas Lehuede, FF&E and GT Global Category Manager at Accor. “Music plays a crucial role in this experience, and it must evolve with us as we grow. With Soundtrack, we’ve found a partner that gives our hoteliers and restaurateurs the flexibility to create bespoke atmospheres, allowing them to truly express their unique identity.”
*(“Nos établissements sont des pôles sociaux dynamiques qui vont au-delà de la simple offre d’un lieu de séjour ou de repas.”)

Soundtrack’s suite encompasses features such as remote access, multi-zone control, in-store audio messaging, explicit lyrics filters, and its AI Playlist Creator.

“This partnership with Accor is a significant milestone for Soundtrack, reinforcing our position as the premier music provider for the hospitality industry,” stated Ola Sars, the CEO of Soundtrack. “Music is a powerful tool for shaping guest experiences, and with our seamless, fully licensed solution, Accor properties can craft distinctive atmospheres that inspire long-term loyalty.”
(“Ce partenariat avec Accor est une étape importante pour Soundtrack, renforçant notre position de fournisseur de musique premier pour l’industrie de l’hospitalité.”)