American Express Travel’s 2025 Global Travel Trends report highlights generational differences in travel planning among Millennials, Gen Z, Gen X, and Baby Boomers. Here are the four key trends:
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Memorable Mementos: Travelers are prioritizing unique souvenirs that encapsulate their experiences. 82% of Millennials and Gen Z seek one-of-a-kind items compared to 68% of older generations.
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Fam Adventures: Increasingly popular are multi-generational vacations where extended families participate, with 81% of surveyed respondents favoring family-friendly destinations.
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Benefit Aficionados: Travelers now maximize credit card rewards, with 61% of Millennials and Gen Z utilizing them compared to 36% of older travelers.
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Tap In, Take Off: New technologies are reshaping travel journeys, aiding 83% of Millennials and Gen Z in booking processes versus just 64% of older generations.
Overall, 77% of respondents indicated plans to engage in more international trips in 2025 compared to the previous year, emphasizing a blend of passion and practicality in their travel ambitions.
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