Centara Hotels & Resorts had a highly successful week at ITB Berlin 2025, demonstrating a new B2B engagement approach that moved away from a traditional exhibition booth to focus on key meetings and vibrant events.

This year, the company’s CEO, Thirayuth Chirathivat, and COO, Michael Henssler, presented their latest strategic insights to industry colleagues and media partners.

Centara Journeys in Berlin

Centara’s team hosted influential travel trade and business partners, local dignitaries, ambassadors, and media at impressive events themed ‘Centara Journeys’. These showcased the company’s renowned hospitality style.

The KaDeWe Evening

On March 4th, Centara organized an exceptional showcase at Kaufhaus des Westens (KaDeWe), providing eighty guests with a glamorous evening featuring contemporary cuisine, crafted cocktails, fine wine, and live jazz music.

The Dae Mon Dinner

The following evening, March 5th, the company hosted an exclusive dinner at Dae Mon, a prestigious Asian restaurant where Supatra Chirathivat thanked selected media for their collaboration.

ITB Berlin served as an ideal platform for Centara to share updates on its latest ventures, including the launch of The Atollia, which combines two extraordinary properties in the Maldives, catering to a diverse guest demographic.