The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is partnering with ITAKA, Poland’s largest tour operator, to host its Top Sellers Conference 2025.

This collaboration, announced at ITB Berlin, the world’s largest tourism trade fair, aims to strengthen connections with travel professionals and raise awareness of Abu Dhabi in Poland.

Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, stated: “Welcoming ITAKA’s Top Sellers Conference to Abu Dhabi underscores our commitment to fostering strong ties with Poland’s travel trade community. Poland offers tremendous potential and this partnership highlights the unique blend of world-class experiences, cultural heritage, and warm Emirati hospitality that define Abu Dhabi as a destination. By offering leading travel professionals firsthand experience of Abu Dhabi, we strengthen their connection with the destination, inspiring more Polish travellers to explore diverse attractions and rich experiences.”

Mariusz Janczuk, President of ITAKA, added: “It is extremely satisfying that ITAKA is working so closely with DCT Abu Dhabi to organise the prestigious Top Sellers Conference in Abu Dhabi. The cooperation between our organisations at every stage of preparing this event has been highly professional and efficient.”

The event will gather over 200 travel professionals from Poland in Al Ain, a region recognized for its UNESCO World Heritage Site.

The conference will showcase diverse travel packages and itineraries suitable for summer and winter, with training sessions led by industry experts. Following the two-day event, attendees will embark on curated site visits across Abu Dhabi City to experience cultural institutions firsthand.

This initiative aligns with Abu Dhabi’s Tourism Strategy 2030, which aims to attract 39.3 million visitors and significantly contribute to the emirate’s GDP.