Agoda: Hotels Must Adapt to Gen Z Travel Preferences
A recent Agoda report emphasizes the significance of catering to Gen Z travel habits for the hotel industry.
Agoda: Hotels Must Adapt to Gen Z Travel Preferences
A recent report from Agoda highlights the necessity for hotels to align with the travel trends driven by Gen Z. The report emphasizes that to ensure future business viability, hotel management companies must embrace these evolving preferences.
This study identifies five key travel habits of Asian Gen Z, a generation inspired by digital platforms, favoring spontaneity, and valuing shared experiences.
Key Insights
“It’s hard to understate the importance of Gen Z in determining the future of travel. This is the first generation that has never known a world without the internet and boasts increasing purchasing power, with a projected US$12 trillion in spending by 2030.” — Andrew Smith, Agoda
1. Inspiration from Social Media Gen Z heavily relies on platforms like TikTok for travel inspiration compared to their Millennial counterparts who tend to rely more on personal recommendations.
2. Last-Minute Travel Decisions This group has a penchant for spontaneous travel, with many booking trips with little advance notice.
3. Preference for Shared Experiences The majority of Gen Z travelers prefer exploring destinations with friends or partners, showcasing a shift away from solo trips.
4. Cost-Conscious Travel Both Gen Z and Millennials prioritize affordable accommodation, indicating a collective trend towards budget travel without sacrificing experiences.
5. Universal Desire to Travel A significant number from both generations aspire to travel multiple times within the year, confirming a shared passion for exploration.
Recommendations for Hotels
To attract Gen Z travelers, hotels should:
- Create Instagrammable spaces to draw attention on social media.
- Organize live events that resonate with potential guests.
- Develop unique and themed experiences that align with popular media trends.
- Collaborate with social media influencers to enhance their online presence.
- Customize guest experiences for a more personal touch, tapping into Gen Z’s desire for meaningful interactions.
