The Kentucky Department of Tourism has launched its new campaign, “Find What Moves You,” inviting travelers to explore the unique spirit of Kentucky.
From thrilling outdoor adventures to serene retreats, Kentucky offers various chances for exploration, discovery, and connection.
“The ‘Find What Moves You’ campaign is more than just a tagline. It is a mindset,” said Mike Mangeot, Commissioner of the Kentucky Department of Tourism. “It speaks to the universal desire for adventure, transformation, and the pursuit of passion. Through this message, Kentucky aims to inspire visitors to explore and be moved – whether physically by our vast landscapes, emotionally by our rich culture, or spiritually by our authentic experiences.”
Governor Andy Beshear shared his enthusiasm for the initiative, stating, “Kentucky is a place where people can truly connect with nature, each other, and themselves. The ‘Find What Moves You’ campaign is a celebration of everything that makes our state unique, from the beauty of our landscapes to the warmth of our people. We invite everyone to come experience it for themselves.”
The campaign encourages visitors to embrace new experiences that truly touch their hearts. Inclusiveness is a central element of this initiative, reflecting Kentucky’s commitment to creating a welcoming environment for all travelers, regardless of their background or abilities. This campaign also features authentic storytelling to represent diversity.
Brand Pillars Driving the Campaign:
- Exploration: Encouraging travelers to discover Kentucky’s wide variety of experiences, from outdoor activities to cultural gems.
- Authenticity: Highlighting Kentucky’s deep-rooted traditions and fostering genuine connections between visitors and local communities.
- Connection: Inspiring meaningful relationships between visitors and residents, especially those with a passion for adventure.
- Inspiration: Empowering travelers to pursue their dreams while immersing themselves in Kentucky’s beauty and culture.
Each image from this campaign captures the vibrant energy of the state, showcasing the stunning landscapes and rich local culture. The goal is to invite audiences into an immersive experience of Kentucky.
“The ‘Find What Moves You’ campaign is a powerful way to showcase Kentucky’s beauty and the warm, welcoming spirit of its people,” said Lindy Casebier. “It’s an invitation for everyone. Whether seeking adventure or serenity, the essence of Kentucky promises moving experiences.”
Through various digital platforms and social media, the campaign invites visitors to plan their trips and share their personal stories, fostering a sense of community among both the residents and the travelers.
