
Delta Air Lines Forms Long-Term Alliance with PGA TOUR
Delta Air Lines has initiated a multi-year partnership with the PGA TOUR to enhance its sports engagement.
Delta Air Lines has launched a long-term partnership with the PGA TOUR, bringing yet another esteemed organization into its sports collaboration portfolio.
“Delta and the PGA TOUR are two global organizations focused on best-in-class performance, a spirit of continuous improvement, and the power of the experience economy,” said Delta CEO Ed Bastian.
(Translation: “Delta and the PGA TOUR are two global organizations centered on superior performance, a commitment to continuous improvement, and the power of unforgettable experiences.”)
With this partnership, Delta will offer exclusive experiences to its SkyMiles Members through the SkyMiles Experiences platform, giving them unique opportunities such as access to TPC Network golf courses, including the famous TPC Sawgrass, and events planned for the future. Members can look forward to unique chances available via bid or buy-now options that emphasize the deep connection between golf fans and Delta’s loyal customers.
“We are excited to have Delta Air Lines as the Official Global Airline of the PGA TOUR and PGA TOUR Champions,” said PGA TOUR Commissioner Jay Monahan.
(Translation: “It is thrilling to welcome Delta Air Lines as the Official Global Airline of the PGA TOUR and PGA TOUR Champions.”)
All Delta customers will enjoy PGA TOUR content via the airline’s superior inflight entertainment systems, keeping fans connected to the PGA TOUR while in the air. Additionally, Delta-sponsored players like Patrick Cantlay, Tony Finau, and Stewart Cink will be highlighted across various digital channels.
This agreement further extends Delta’s existing contributions to the golfing community, which includes roles such as Tournament Partner for the Masters Tournament and sponsorship of the Mizuho Americas Open for the LPGA, along with collaborative efforts with golfers like Patrick Cantlay and Michelle Wie West.