Understanding the Single Guest Itinerary (SGI)

A Single Guest Itinerary (SGI) enhances the booking process, ensuring hotels retain guests through a streamlined approach. This system captures activities, restaurant reservations, and financial information, all whilst improving guest satisfaction. The preference for time-saving services reflects modern guests’ values—a crucial element in today’s travel landscape.

Importance of SGI

As hospitality professionals, the SGI serves not only the guests’ convenience but also helps properties gain comprehensive insights about guest preferences for better personalization—from the booking phase onwards.

Preventing ‘No Guest’ Experiences

Consider the case of a guest, identified only as Guest X, who attempted to book a luxury stay but dropped the process due to difficulties in adding ancillary services across multiple platforms. In contrast, Guest Y enjoyed a seamless experience by booking various services within a single interface, leading to a fulfilling stay.

Boosting Revenue by Leveraging Data

The Agilysys 2024 APAC Hospitality Impact Study indicates that a significant percentage of guests are ready to pay extra for tailored experiences. Hoteliers must therefore harness data efficiently to optimize operations. With integrated management systems, hotels can monitor guest interactions across all platforms, fostering a personalized customer journey while enhancing revenue per available guest (RevPAG).

Conclusion

Utilizing an SGI framework allows for not only improved operational efficiency but also better guest relations. As the hospitality sector continues to evolve, leveraging such technology can lead to increased loyalty and profitability. For more insights, visit Agilysys.