AirAsia Rewards, part of Capital A, has announced a strategic partnership with B Infinite, Malaysia’s leading lifestyle rewards programme.

AirAsia members can now connect their B Infinite account with their AirAsia account via the AirAsia MOVE app to instantly convert B Points to AirAsia points and vice versa. The conversion rate is currently set at 3,000 B Points for every 1,000 AirAsia points.

This collaboration enhances the flexibility of loyalty programs, allowing members to utilize their points for flights, hotel stays, and shopping, while enjoying access to a broad network of B Infinite’s merchant partners.

According to Nicole Tan, this partnership is a significant achievement for AirAsia Rewards, enhancing its value for members and expanding their options within AirAsia’s offerings. She stated, “This collaboration reflects our commitment to enriching our members’ experiences.”

Kevin Wong, from B Infinite, expressed enthusiasm for this alliance, stating, “Through this collaboration, our members can earn and redeem B Points while enjoying rewards in various sectors.”