Matthew Rutherford Takes on New Role at Princess Cruises

Matthew Rutherford is set to assume the position of vice-president for the Asia Pacific at Princess Cruises starting April 2025.
Rutherford has spent a decade with Carnival, currently serving as the vice-president for revenue management and deployment for P&O Cruises in Australia.
According to Princess Cruises’ chief commercial officer, Terry Thornton, Rutherford’s appointment aligns with the company’s goal to capitalize on key growth markets in the region. Thornton commented, “His well-rounded expertise in revenue management, strategic planning, and data-driven decision-making will be invaluable in driving our growth across the Asia Pacific region.”
Expressing delight over his new role, Rutherford stated, “It is a privilege to lead this remarkable brand across the Asia Pacific region and I look forward to working with the talented team and their travel partners.”
2025 is shaping up to be an exciting year for Princess Cruises, not only because of its 60th anniversary but also due to the anticipated debut of the Discovery Princess in Australia by December.