Riding on the wave of unmissable mega events in town, the Hong Kong Tourism Board (HKTB) rolled out the “Hong Kong Super March” campaign to enhance visitor and local engagement. The initiative offers a comprehensive mega event travel guide, covering dining, shopping and transportation, to help streamline itinerary planning.

Dane Cheng, HKTB Executive Director, stated: “To elevate the experience for visitors and locals attending Hong Kong’s diverse mega events, HKTB is bringing together various events in town and marketing them through thematic promotions by month, festival, or event type to enhance publicity and deliver a richer, more immersive experience. The ‘Hong Kong Super March’ campaign is tailored for a wide range of audience segments, offering a comprehensive travel guide that meets a variety of interests. We believe this strategy will attract visitors to stay in town longer and drive spending to maximize the impact of these major events.”

In collaboration with over 1,500 outlets citywide, HKTB is introducing campaign-themed special discounts, enabling both locals and visitors to enjoy premium and city-wide deals while immersing themselves in the excitement. HKTB has expanded its marketing reach across Mainland and global markets, leveraging renowned key opinion leaders (KOLs) to experience and showcase Hong Kong’s major events firsthand, further driving worldwide buzz.

March’s lineup includes world-class events like the Cézanne and Renoir Looking at the World exhibition at the Hong Kong Museum of Art, featuring 52 paintings from Paris museums; the Hong Kong Arts Festival with over 1,300 performances; and the World Snooker Grand Prix.

Other highlights are the LIV Golf Hong Kong tournament, the Picasso for Asia exhibit, Hong Kong Themed Events, and more, promising to deliver a rich experience for all attendees.