On the opening day of ITB Berlin 2025, Saudi Arabia made a remarkable impression with its ‘Saudi Land’ exhibition stand. The event emphasized the nation’s record-breaking growth in tourism and significant investment in the sector.

The Saudi delegation, under the leadership of Fahd Hamidaddin, CEO of the Saudi Tourism Authority, is enhancing trade partnerships and showcasing a welcoming environment for families and sports enthusiasts. This exhibit features immersive virtual reality experiences, cultural performances, and a display of Saudi’s diverse tourism offerings.

Key Highlights:

• Cultural & Heritage Pavilion: Focused on Saudi’s UNESCO World Heritage sites.
• Sports and Entertainment Zone: Offers thrilling experiences related to Formula 1 and Saudi Pro League memorabilia.
• The Ramadan Market: A tribute to Saudi’s rich cultural and religious heritage.

As Saudi continues to host high-profile sporting events like the upcoming FIFA World Cup 2034, the nation stands poised to transform into a leading destination for every traveler, from sports fans to those seeking luxury experiences.