Paul Anthony Interview

With the return of travel sector numbers to nearly pre-pandemic levels, the global hospitality sector has been experiencing significant growth.

Paul Anthony, Senior Vice President for Global Sourcing at HBX Group, recently provided insights into this changing landscape in an exclusive interview.

Anthony reflects: “I’ve noticed how far the HBX Group has come, so I would like to catch up about where you’ve been and where you currently are.”

Go back about 20 years: we began as a leisure-based business in Spain and later expanded into European cities and parts of Latin America before entering the US market. The evolution continued into Asia, establishing us as a significant global partner in the B2B space. We aimed to assist hotels to transition to dynamic inventory models, which proved successful.

On Distribution: “As you know, hotels are increasingly focused on parity and controlling the direction of distribution. We had bumps along the way, bringing together three companies, but we made it work.”

Anthony aims to establish strategic partnerships with clients, helping them access markets they may be missing out on. The hospitality sector is hugely fragmented, impacting its dynamics and performance, but positively contributing to global GDP.

About Paul Anthony: Paul Anthony currently serves as Senior Vice President for Global Sourcing at HBX Group, a role he assumed in October 2024 after holding significant positions within the company for several years.