Engaging Guests in Sustainable Travel Practices
A new report highlights how hospitality providers can effectively encourage guests to adopt more sustainable behaviors during their travels.
Engaging Guests in Sustainable Travel Practices
A recent study conducted by Accor, Booking.com, and the University of Surrey reveals strategies for encouraging hotel guests to adopt more sustainable behaviors.
The Report’s Insights
The report titled “Engaging Travelers to Embrace More Sustainable Behaviors” outlines key challenges faced by hospitality providers when communicating sustainability initiatives to guests, emphasizing practical approaches to influence positive actions.
Quotes from Industry Leaders
“Creating more sustainable hospitality experiences is a journey of learning and humility. At Accor, with over 45 hotel brands, we’re excited to set new marketing standards to make sustainability messaging clearer and more impactful.”
“At Accor, with over 45 hotel brands, we’re eager to enhance the clarity and impact of our sustainability messages.”
— Jordane de Villaret, VP Sustainability Marketing & Communications, Accor
“Many hospitality providers are making great strides in their sustainability journeys. However, they still meet a number of challenges.”
“Many providers are advancing, yet challenges remain in engaging travelers on their efforts.”
— Danielle D’Silva, Director of Sustainability, Booking.com
“At the University of Surrey, we are committed to advancing research that drives meaningful change.”
“Our research aims to utilize insights that enhance sustainability messaging and engage guests more effectively.”
— Prof Xavier Font, Professor of Sustainability Marketing, University of Surrey
Key Recommendations
- Highlight Sustainability Practices: Clearly communicate how guests can contribute to sustainability efforts to reduce skepticism.
- Balance Pleasure and Sustainability: Promote enjoyable and sustainable experiences together.
- Empower Guests: Encourage informed choices among guests rather than dictating actions.
- Maintain Sustainable Habits: Help guests maintain sustainable practices while away from home.
This combined effort aims to inspire hospitality providers to craft clearer narratives and encourage travelers to be part of the sustainability movement.
