The third edition of Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in Saudi Arabia, is set to take place from 21-22 October 2025 at JAX District – Diriyah Biennale Foundation in Riyadh. With an expanded format and a greater focus on international collaboration, this year’s edition spotlights Saudi Arabia as a global creative hub.

As the creative landscape in Saudi Arabia continues to evolve, Athar Festival 2025 will bring together brands, agencies, and creative professionals to connect and exchange innovative ideas. An all-new talent hub will ensure that participants gain access to unique insights, skill-development opportunities, and global connections.

Quotes from key figures:

• Ian Fairservice stated: “As Saudi Arabia continues to push the boundaries of creative excellence in alignment with Vision 2030, Athar Festival remains a vital force in shaping the industry’s future.”

  Translation: Ian Fairservice expressed the significance of the festival in promoting creativity aligned with national aspirations.

• Mohamed Al Ayed added: “Athar Festival plays a pivotal role in developing the creative economy in Saudi Arabia.”

  Translation: Mohamed Al Ayed highlighted the festival’s importance in enhancing the nation’s creative landscape.

Athar Festival 2025 aims to draw over 4,000 participants, including brands, agencies, and aspiring creative talents to its high-capacity venue. The agenda will include various discussions, immersive experiences, and the prestigious Athar Awards.

With its focus on creativity, Athar Festival continues to reinforce Saudi Arabia’s reputation as a leading hub for marketing and innovation.