HBX Group and PerfectStay, a company specializing in travel packaging technology, have formed a strategic alliance with Turkish Airlines to introduce Turkish Airlines Holidays.

This new service is aimed at enhancing the passenger experience, offering travelers access to a vast selection of accommodations and experiences, all powered by PerfectStay’s dynamic packaging technology. It allows customers to select travel packages that are tailored to their individual preferences, guaranteeing the best prices and bundled benefits across more than 60 countries and 200 destinations.

Turkish Airlines, one of the world’s largest and most prominent airlines, sees this partnership as a significant step towards expanding its offerings. Plans to enter the U.S. market under this new service are also underway.

Nicolas Huss shared, “Today’s travelers expect a seamless and connected booking experience. We are excited about this strategic partnership with Turkish Airlines and look forward to enhancing travel experiences.”

Raphael Zier of PerfectStay added: “This partnership blends our expertise in packaging technology with HBX Group’s curated inventory of travel products, creating an unparalleled booking experience.”

Bilal Ekşi, CEO of Turkish Airlines, stated: “We are thrilled to launch Turkish Airlines Holidays globally, redefining how travelers plan and experience their holidays.”