The Australian Travel Industry Association (ATIA) has expressed its approval following the Federal Government’s decision to permit Qatar Airways to acquire a 25 percent stake in Virgin Australia.

This move is expected to enhance competition among airlines, providing potential advantages for Australian travel agents and consumers.

The introduction of greater competition on international routes will encourage travelers to opt for travel agencies to secure the most cost-effective flights, particularly for long-haul journeys to Europe.

Dean Long, the CEO of ATIA, commented on the acquisition, highlighting its significance for Australian travelers looking for more diverse and competitive fare options on international flights, especially to Europe.

A Competitive Advantage

Long stated:

“More competition in the skies drives innovation, better pricing and improved services for travelers. It also increases the potential for greater investment to drive domestic competition. It’s a decision which will bring long-term benefits to Australian travelers and the broader travel industry.”

He further mentioned that this decision emboldens the role of travel agents in providing value to clients, as more choices mean travelers are likely to rely on experts for the best route and price options.

Furthermore, increased competition is poised to allow travelers to allocate more of their budget toward enjoying their destinations through activities and tours.

Long concluded:

“With greater competition comes greater negotiation power for travel agents and advisors to drive greater commercial outcomes.”