Qatar Airways Transforms Travel Bookings with AI Tools at Web Summit 2025

Qatar Airways is proud to sponsor Web Summit Qatar for the second consecutive year, debuting revolutionary travel AI tools and announcing its four-year commitment as the Official Lifestyle and Travel Partner of the event.

The award-winning airline opened Web Summit Qatar 2025 showcasing its latest innovations including Sama’s AI Booking and unique experiences driven by cutting-edge technology.

Key Highlights

1. Sama Reinvents Booking: Qatar Airways introduces an AI booking assistant, Sama, which personalizes the travel experience through natural interaction.
2. Dream Destination – The Pulse: This tool uses emotional input from travelers to suggest ideal vacation spots.
3. Privilege Club Collection: A platform for loyalty members to bid on exclusive experiences using their Avios points.
4. My Reward Seat Finder: A tool launched in 2024 to simplify the search for reward seating options.
5. Tarmac Talks: These feature discussions from industry leaders on technological advancements.
6. AI Menu Recommendations: Business Class passengers can now receive meal suggestions through the Qatar Airways app.
7. Qverse Multi-Sensory Experience: An immersive virtual reality encounter with the luxury of Qatar Airways’ Qsuite.
8. Brand Campaign – AI Adventure: A unique interactive experience allowing visitors to take part in an AI-driven narrative.

Qatar Airways invites travelers to explore these groundbreaking tools at the Qatar Airways pavilion at Web Summit Qatar 2025 from February 23-26, 2025.