Gastronomic Promotion Shines at Baguio’s Panagbenga Festival

The Love the Flavors, Love the Philippines campaign to promote Philippine gastronomic tourism recently made its way to Baguio for the northern city’s famed Panagbenga Floral Festival.

The campaign, a joint initiative between the Philippine Department of Tourism (DOT) and popular casual dining chain Mang Inasal, enlivened the festival with a taste of great Filipino food.

Love the Flavors’ appearance at Panagbenga 2025 follows successful runs at Cebu’s Sinulog and Iloilo’s Dinagyang earlier this year.

Among the experiences offered were a slew of unlimited fun events to delight both locals and tourists in the city.

Mang Inasal, in partnership with the Department of Tourism, showcased its offerings that foster community and cultural pride during the month-long festival. Festivities included vibrant parades and a lively market atmosphere celebrating Filipino culinary traditions.

Mang Inasal’s president Mike V Castro expressed pride in sharing the flavors that define Philippine culture, stating, “This year, we’re inspired to continue sharing our food and unlimited fun experiences with our customers, just as the Panagbenga Festival fills the streets with energy and excitement.”

Festivalgoers were treated to a special Panagbenga Festival Deal during the festival week, along with tastings of signature dishes at Mang Inasal outlets across Baguio.

The celebration culminated with a grand float parade, featuring a beautifully designed float that paid tribute to both the famous Banaue Rice Terraces and the city’s Butterfly Sanctuary, showcasing Filipino ingenuity in tourism.

As the festival neared its end, Mang Inasal also participated in the Fluvial Parade, offering dessert samples to festival attendees at Burnham Park.