Top Insights into Travel Trends of India’s Gen Z Travelers
Agoda’s recent survey sheds light on the travel preferences of Generation Z in India, highlighting their spontaneous approach and affinity for digital inspiration.
Key Findings:
-
Beach vs. Mountain: The survey reveals that beaches are narrowly favored over mountains, with 26% of Gen Z preferring beach getaways compared to 25% for mountain destinations.
-
Digital Inspiration: Social media, especially Instagram, is the primary travel inspiration source for 28% of Gen Z respondents.
-
Spontaneity in Travel: Over 30% of Gen Z travelers book flights last minute, indicating a trend towards spontaneous adventures.
-
Shared Experiences: 41% of travelers prefer to explore with partners, while 23% enjoy group trips with friends.
-
Budget-Conscious Choices: 64% of young travelers aim to keep accommodation costs under INR 4,200 per night.
Agoda continues to tailor its offerings to meet the unique needs of this generational group.
