Archipelago Successfully Conducts the 2025 Commercial Summit in Jakarta

Indonesian hospitality company Archipelago hosted the Commercial Summit 2025 from February 10 to 13 at the Aston Kartika Grogol Hotel & Conference Center in Jakarta.

Over 180 participants attended the event, representing sales, marketing, and PR leaders from 143 Archipelago hotels across Indonesia, from Sumatra to Papua.

With the theme Purposeful Marketing: Driving Commercial Growth in a Digital World, the summit aimed to unite hotel sales and marketing leaders with business partners for experience-sharing, knowledge development, and strategy formulation intended to enhance commercial growth in today’s digital age.

Commercial Summit 2025

A Packed Schedule of Events The second day featured a sectoral conference that covered various vital digital marketing topics discussed by industry experts. On the final day, the summit culminated in an awards night to celebrate the achievements of Archipelago hotel teams in the previous year, recognizing excellence across various categories.

Awards Night

Connecting with the Media As part of the Commercial Summit activities, a Sales Blitz and Archipelago PR Workshop & Media Connect also occurred. The Sales Blitz welcomed 125 participants from Archipelago hotels alongside government agency representatives. In contrast, the PR Workshop engaged speakers who addressed crisis management and media trends, along with social media strategies.

The Media Connect provided a Speed Networking opportunity, allowing participants to establish connections with ten media outlets to enhance collaborations in hotel marketing communications.